Biografia e approfondimenti
Internet Information Payments Collaborative - Roundtable Summit
INTERDISCIPLINARY CENTER FOR ELECTRONIC ENTERPRISE/
INTERNET INFORMATION PAYMENTS COLLABORATIVE
ROUNDTABLE SUMMIT
BANKBOSTON CONFERENCE CENTER
BOSTON, MASSACHUSETTS
PRELIMINARY PROGRAM
(last update: May 31, 1999)
The IIPC Roundtable Summit is the PAYMENTS track of a
four-track conference, Electronic Commerce: Foundations for the Future
sponsored by International Business Machines Corp., the University of
Massachusetts-Amherst and other collaborators, including Clickshare Service
Corp. The other tracks are focused on PEOPLE, PROCESSES and TECHNOLOGIES.
Details of sessions for the PAYMENTS track are on this page and will be
updated periodically until the conference date with speaker information
and materials. If you have a presentation or panel idea, submit it to
query@iipc.net.
For details on the IIPC, point your web browser to: http://www.iipc.net/
For details of the other three tracks and the ICEE, please point your
web browser to:
http://icee.cs.umass.edu/ecommerce/foundati.htm
TUESDAY, June 15, 1999
5 p.m. - 7 p.m. -- REGISTRATION AT SUISSOTEL, One Avenue de Lafayette,
downtown Boston (617-451-2600).
WEDNESDAY, June 16, 1999 – Day One
8:00 a.m. -- CONTINENTAL BREAKFAST -- BankBoston Conference Center
8:30 a.m. -- OPENING REMARKS – Profs. Les Ball and Lee Osterweil,
ICEE co-directors
9:00 a.m. – KEYNOTE SPEAKER – Blaise Heltai, executive vice
president, Fleet Financial Services.
INTERNET INFORMATION PAYMENTS TRACK
10:15 a.m.-11:15 a.m. – SESSION TRACK NO. 1.1 -- Internet Payments:
Financing Information
An agenda-setting session especially for CEOs, senior-level strategists
and line-authority decision-makers in the information-services, portal,
ISP and online-services industries. As roles change, old business models
and customer relationships for financing information are changing or dying.
What infrastructure is needed to replace them?
FORMAT: Roundtable discussion with audience.
MODERATORS: Steve Crocker, co-founder, CyberCash Inc., and Steve Mott,
principal of BetterByDesign.COM.
DISCUSSION SETUP -- The Information Age is blurring the barriers among
those who make information and those who help distribute it. Publishers
now own cable systems; telephone companies are eyeing the publication
of multimedia content and local advertising; hybrid enterprises spawned
since 1995 in a pure digital environment now command the adulation of
Wall Street and the imagination of consumers. Are these new-media hybrids
going to be creators, publishers, distributors, audience-owners, or all
in one? How can the need of the traditional publishing and telecommunications
industries to grown and thrive be reconciled against the aggressive and
innovative efforts of the Internet interlopers? And most importantly,
with these changing roles, what happens to the traditional models for
financing information creation, aggregation and delivery? What’s
on your agenda? What should be? Can you shape the industry’s future?
What needs to be in place to make it happen? This is an agenda-setting
session for the rest of the IIPC conference track leading to Friday’s
concluding "Next Steps" roundtable. Don’t miss either.
11:30 a.m.-12:30 p.m. – TRACK SESSION NO. 1.2 – Collaboration
in the Digital Age
Digital information is portable and fungible. It crosses borders and marketing
boundaries with equal aplomb. The functional barriers to entry of the
past -- central presses, broadcast licenses, movie theater ownership and
physical distribution networks – may be diminishing in value. What
matters now is who owns the customer. And this brings traditionally collaborative
industries into potential conflict with each other in a mortal test to
see who can drive customer satisfaction and retention. Where do these
industries want to go and what partners and infrastructures do they need
to get there?
FORMAT: ROUNDTABLE DISCUSSION with Daniel Gervais, vice president, Copyright
Clearance Center Inc., Chris Barlas, managing director, Imprimatur Services
Ltd. (or standin), Richard Weisgrau, executive director, American Society
of Media Photographers, Inc., James M. Galvin, chief technologist (or
standin), CommerceNet Consortium, Patrick Grant, Financial Services Technology
Consortium "E-check" project manager and senior systems consultant,
BankBoston and Thierry Michel, coordinator, micropayments working group,
World Wide Web Consortium.
12:30 p.m.-1:30 p.m. -- BUFFET LUNCH
1:30 p.m.-2:30 p.m. -- KEYNOTE SPEAKER -- William Scherlis, Carnegie Mellon
University
INTERNET INFORMATION PAYMENTS TRACK RESUMES
AFTERNOON SETUP -- Consumer end users will drive new approaches to the
sale or presentation of information via the Internet. But for the vendors
of information and rights-management technologies the customer is not
the end user – it’s the multimedia publishers, telcos, ISPs,
portals and other "audience owners" who must put the technologies
into use. In these two sessions, we hear first from a sample of such technology
"users" and then from the vendors.
2:45 p.m.-3:45 p.m. -- SESSION TRACK NO. 1.3 – Defining User Needs:
What’s the Marketplace?
What is it going to take to create a marketplace for the sale of digital
information? Will personalized advertising carry the load? What about
subscriptions? Per-query payments? Will advertisers need demographic information
about users? How can it be delivered? Is all information going to end
up free? How can the folks who "own" the users make money on
those user relationships? And most important, how will payments be handled?
FORMAT: Panel discussion with William A. Opet, president, corporate network
services, PSINet Inc.; Lloyd Brodsky, senior researcher, Thomson [Corp.]
Labs; Charles Terry, president/CEO, Comtex Scientific Corp., Cory Eaves,
director of electronic commerce products, Lycos Inc., Rachel Hager, director,
new media, Gruner & Jahr USA; and another panelist TBA.
4:00 p.m.-5:30 p.m. -- SESSION TRACK NO. 1.4 – Defining User Needs:
Vendor Solutions
While credit cards are carrying much of the early traffic in Net-enabled
information payments, they are not a complete answer. Transaction costs
make purchases of under about $1.00 un-economic and some consumers remain
concerned about passing credit card information to multiple web sites.
Many web startups are working on alternate solutions which rely on credit
cards or other credit facilities for batch or off-line periodic payment,
while using new technologies for the over-the-net portion. A sample of
such companies tell how their solutions – and others – respond
to the marketplace needs.
FORMAT: Panel with Q&A. Panelists include Daniel Chan, industry marketing
manager, QPass Inc.; Amir Herzberg, Manager, E-Business and Security Technologies,
IBM Haifa Research Laboratory; Mark Manasse, lead developer, Compaq Computer
Corp. Millicent project; Brian Smiga, vp-marketing and business development,
1ClickCharge.COM (Cha Technologies Inc.)
6 p.m.-7 p.m. -- SPONSORED IIPC-PARTICIPANT RECEPTION AT SUISSOTEL --
(Tentative)
THURSDAY, June 17, 1999 – Day Two
8:00 a.m. -- CONTINENTAL BREAKFAST -- BankBoston Conference Center
8:30 a.m. -- OPENING REMARKS – Les Ball and Lee Osterweil, ICEE
co-chairs
INTERNET INFORMATION PAYMENTS TRACK
9:00 a.m. – KEYNOTE SPEAKER – "Building an Internet Payments
Infrastructure for the Next Century" -- Steve Mott, BetterByDesign.COM
The PAYMENTS track keynote speaker, Steve Mott, has been working to automate
transactions and payments for more than 12 years in a variety of capacities,
and for the past four years, has been a leading figure in the fledgling
eCommerce arena. BetterByDesign helps clients from startups to major banks
and software companies with eCommerce strategies and infrastructure choices.
Mott was named one of "Top 25 Unsung Heroes of the Internet"
by Inter@ctive Week magazine (12/97) and one of "Top 25 Most Intriguing
Minds for the New Economy" by Business2.0 (7/98). Mott is a former
vice president, electronic commerce at MasterCard International. Mr. Mott
formerly was with McKinsey & Co., McGraw Hill & Co., and MCI International
Corp. and was a newspaper writer prior to obtaining his MBA. Mr. Mott
will describe the current state of Internet payment technologies for physical
goods, then describe why the emergence of a collaborative infrastructure
is a necessary condition to mass-market adoption of Internet information
commerce.
BACKGROUND: The Internet was conceived as a common platform for sharing
research, and for ensuring that vital communications functions of the
defense establishment would not be vulnerable to single-point attack.
Neither objective required any protocol for billing or distributed management
of users or intellectual property. What will be the elements of such a
protocol and how might they be built and universally adopted? Is there
a way to manage such a protocol without the emergence of a central authority?
If not, should the central authority be public, private, for-profit, not-for-
profit, domestic, international, or some combination? Credit cards have
been adapted to become the primary means of facilitating Internet commerce.
But can they be adapted to handle per- per-query transactions in real
time on multiple web sites? What are the requirements of a payment system
needed to satisfy both publishers and the financial-services industry?
10:15 a.m.-11:15 a.m. – SESSION TRACK NO. 1.5 -- What’s the
Value of Digital Information?
Publishers, software companies and other multimedia and new-media content
owners are testing new approaches to the pricing, bundling and sale of
digital information -- and considering experiments with others. In this
fast-paced and up-to-the-minute overview, three practitioners of these
new approaches described what works and what doesn’t -- and compare
their experiences to traditional delivery channels.
[FORMAT: Roundtable discussion with Chris Anne Wheeler, consultant, ActivMedia
Research; Neil Skene, partner, The AIM Group, former senior VP/editor-in-chief
Individual Inc. and president, Congressional Quarterly; Art Hutchinson,
senior consultant, Northeast Consulting Resources Inc.; Ray Sczudlo, partner,
Weil Gotschal and Manges; and two other panelists in entertainment, software,
new media, multimedia, banking, telecommunications, ISPs, business/specialty
publishing, book/journal publishing or newspaper/magazine publishing.]
11:30 a.m.-12:30 p.m. -- SESSION TRACK SESSION 1.6 -- Information pricing:
Bundling and by-the-byte -- are they compatible?
A lively roundtable discussion/debate among academic and industry thinkers
on the future of information pricing informed by both the actual results
described in Session No. 1.5 and the assumptions which can be made from
consumer behavior in physical-commerce settings.
[FORMAT: Panel with Peter Cassidy, TriArche Research Group; Barry C. Field,
economics professor, University of Massachusetts-Amherst; Rajiv Dewan,
professor, University of Rochester Simon School of Business Administration;
and others.
DISCUSSION SETUP -- The industrial age and the rise of relatively cheap,
efficient transportation permitted the gradual unbundling of physical
goods and the increasing atomization of product categories to respond
to a seeming insatiable consumer demand for choice in the marketplace.
The onset of a ubiquitous "transportation" infrastructure --
the Internet - - seems destined to do the same for information. What is
the future of "subscriptions" in such an environment? How will
relationships among competing information owners and providers change?
Despite all the talk about "micropayments," why have such schemes
failed to ignite so far? Is the traditional publishing role imperiled
or will publishing develop as a different sort of retail aggregation service
focused primarily around saving the time of information consumers? Topics
might include: Classical economic demand models in physical world pricing;
bundling models and how they compare with the emerging digital information
marketplace; modeling a digital information marketplace for the study
of consumer behavior in a closed system.
12:30 p.m.-1:30 p.m. -- BUFFET LUNCH
1:30 p.m.-2:30 p.m. -- KEYNOTE SPEAKER – W. Bruce Croft, University
of Massachusetts, "Web Search, Agents and Recommenders: Technology
for Information Access."
INTERNET INFORMATION PAYMENTS TRACK RESUMES
AFTERNOON SESSION SETUP: The competitive reality of the Internet imposes
significant new challenges and opportunities on traditional content providers.
Information must be updated more quickly and made available in a variety
of formats and "layers" of complexity. Data compiled for one
purpose must be readily convertible for archiving or for re-purposing.
Next- generation publishing systems need to be able to input from standard
PC-based protocols, output in HTML or its progeny (XML etc.) and still
feed traditional pre-press and broadcast/entertainment systems. At the
same time, users no longer arrive at the "doorstep" or receive
physical products in the same old ways. How do you manage these new customer
channels and relationships? The afternoon is devoted to a survey of emerging
technologies to handle these questions.
2:45 p.m.-3:45 p.m. -- SESSION TRACK NO. 1.7 -- New Rules, New Tools:
Managing Users
From managing user demographics and privacy to personalization to making
sense of terabytes of "hit" data, the Internet has given information
vendors -- and direct marketers -- a new set of opportunities and headaches.
A sampling of technology vendors provide product-neutral summaries of
these and other issues in user management.
FORMAT: Panel including: Erik Joswitz, VP-product strategy, Vignette Corp.;
Bill Densmore, president, Clickshare Service Corp., and other panelists
TBA.
DISCUSSION SETUP: It's 11 o'clock: Do you know where your customer is?
The Internet is the is the mother lode of data mines. Finding customers
involves almost no incremental cost and personalizing the relationship
with them is increasingly a technical, less a logistical, issue. But its
easy for your competitor to recruit your customers, too. Now, privacy
doesn't just benefit the consumer. Protecting your customer relationship
from prying competitors -- or collaborators -- could mean the difference
between survival and being "disintermediated" out of existence.
4:00 p.m.-5:30 p.m. -- SESSION TRACK NO. 1.8 -- New Rules, New Tools:
Managing Content
For traditional publishers, just preparing information for digital delivery
has meant daunting restructuring of people and technology. But here comes
the hard part: Developing ways to provide it across multiple channels,
some owned, some not. But how can you control illegal re-use of information
on the Internet -- the world’s most efficient "photocopier"?
Do you need to? Does the Internet give syndication a new lease on life?
Panelists representing digital payment, copyright-management and copyright-control
efforts summarize the state of their efforts.
FORMAT: Panelists including Keith Loris, CEO, SoftLock.COM [SoftLock Services
Inc.], Kelly P. Kroll, director of marketing, Reciprocal Inc. [f/k/a Rights
Exchange Inc.]; Alan Ellman, president, ScreamingMedia Inc., Lindsay Moir,
president, TragoeS Inc. [RightsMarket]; and one other panelist TBA, Brief
presentations with moderator.
DISCUSSION SETUP: Many content owners are understandably paranoid about
allowing releasing their valuable intellectual property onto the Internet
with so much uncertainty about how it can -- or will -- be redistributed.
Are the risks of pirate use any greater than those faced in traditional
channels? Is there really any satisfactory way to "lock up the copy
machines" which avoids curbing democracy's free-market for ideas?
The 1998 Digital Millennium Copyright Act makes its a U.S. felony to tamper
with mechanisms used to protect copyright. What mechanisms are covered?
A 1974 Supreme Court decision established that photocopying copyrighted
material violated the law. What have been the costs and benefits of the
publishing industry's collaborative solution, the Copyright Clearance
Center Inc.? What options are there for "porting" that solution
to the management of sale of multiple digital copies transferred across
the Internet? Is the issue making legal copying easy, or making illegal
copying hard, or both? Controlling content: Lock it up -- The first solution
to Internet copyright control has been technological -- the o-called "secure
container." IBM tried Cryptolopes. Current vendors face significant
adoption hurdles and lingering challenges to the validity of the claim
that it is possible to use technology to definitively inhibit the anti-social
impulse to steal what you do not pay for. The "digital watermark"
has been talked about for years, but how long before it is ready for prime
time? Would tampering with such a watermark be a violation of the Digital
Millennium Copyright Act? If a standard for identifying the ownership
and pricing of digital information objects were to emerge, who could enforce
it?
6 p.m.-7 p.m. -- SPONSORED IIPC-PARTICIPANT RECEPTION AT SWISSOTEL --
(Tentative)
FRIDAY, June 18, 1999 – Day Three
8:00 a.m. -- CONTINENTAL BREAKFAST -- BankBoston Conference Center
8:30 a.m. -- OPENING REMARKS
9 A.M.-10 A.M. -- KEYNOTE SPEAKER – Stuart Feldman, director, IBM
Institute of Advanced Commerce
INTERNET INFORMATION PAYMENTS TRACK
10:15 a.m.-11:15 a.m. -- TRACK SESSION NO. 1.9 -- What have we learned?
An interactive newsroom
Two journalists who have observed the two-day IIPC track will be asked
to "interview" the audience and participants in an open discussion.
They will objectively summarize what they have heard at the end of the
session and post their written reports to the IIPC web site. Track participants
can answer the writers’ questions, offer their own questions --
or their own summaries.
JOURNALIST FACILITATORS: Eric Brown, free-lance technical writer and former
editor New Media Magazine (tentative); Martha Stone, consultant, lecturer,
free-lance writer for Editor & Publisher Interactive; Mike Stroud,
writer, Wired.COM, CBS MarketWatch, formerly with Bloomberg L.P., and
Broadcasting & Cable.
11:30 a.m.-12:30 a.m. -- TRACK SESSION NO. 1.10 -- What happens next?
Forming an action agenda
Talk is cheap. Now comes the hard part. The convenors of the Internet
Information Payments Collaborative invite track participants to observe
-- and participate -- as they chart the next steps for the still-forming
organization. Will the IIPC conduct or fund research? . . . consumer trialing?
. . . .will it be a resource or technology clearinghouse? What will the
structure be? The ownership? Membership? Financing?
FACLITIATORS: Dr. Leslie A. Ball, associate dean, information technology,
Isenberg School of Management, University of Massachusetts-Amherst; Steve
Mott, president BetterByDesign.COM.
12:30 p.m.-1:30 p.m. -- BUFFET LUNCH -- BankBoston Conference Center
1:30 p.m.-3 p.m. -- PLENARY (GENERAL) FINAL SESSION -- Building on the
Foundation
2 p.m.-5 p.m. -- IIPC VENDOR NETWORKING AVAILABILITY
Vendor-attendees and participants in the IIPC track may schedule information
networking meetings with individual potential partners and customers in
a room provided by the IIPC.